This collection is inspired by highly stylised superheroes, the line is blurred between action and fantasy, creating a world which is highly synthetic and hyper-real. With a particular focus on the concept of the female superhero, this collection celebrates girls that kick butt, literally! Like images that jump out of the pages of a comic book, there is an exaggerated pop-culture/Americana feel, with touches of the superhero in suburbia, making their way through day to day modern life - think Hit Girl, Sucker Punch and Sin City.
The story is about these girls. These superhero girlfriends taking on the world, connected and alive. They are universal, strong and fighting for what they believe is right. Colour is the key component. A key progression from the story itself - the hair colour needed to POP, the perfect contrast to the vinyl, high shine costumes and over saturated backgrounds. They are vibrant, drenched and bold, almost block painted like the panels in a comic strip. The styling is sharp, defined and could never be accused of sitting on the fence.
HAIR: Maria Unali
MAKEUP: Kylie O'Toole
STYLING: Emma Cotterill
PHOTOGRAPHER: Andrew O'Toole